Ashlyn Davis
Creative Portfolio
About Me
Currently, I am a rising senior at the University of Kentucky studying Business Management & Marketing. While I have a passion for the sports industry, I also have a passion for content creation. I enjoy using social media trends to express personality through a brand. One of my strengths includes taking a brands content & applying it to Gen-Z concepts. I believe my content style is out-of-the-box & innovative!
Graham Office of Career Management
For the Graham Office, I have worked as a Graham Peer Advisor during the 2023-24 school year. Through this role, I have had the opportunity to create content for their LinkedIn profile. Since beginning the LinkedIn page in August 2023, I have helped the Graham Office gain almost 800 followers! I have primarily used Canva to create content for LinkedIn & their website.
Graham’s Goal:
Connect with students through career development content by utilizing Gen Z & pop culture trends.
As if Y2K wasn’t trendy enough, the musical version of “Mean Girls” was released in theaters on January 12th, 2024. Sweeping social media & pop culture, I chose (in Burn Book fashion) to create a guide to business attire for students.
Impressions: 1,067
Clicks: 616
Click to Impressions Ratio: 57.37%
Reactions: 26
Continued...
This video, made to promote both the Graham Office and the UKY All Majors Career Fair, was my favorite project from the 2023-24 academic year. Both produced and edited by me, this was my first video project.
Organic Impressions: 2,061
Engagements: 202
Interactions: 50
Comments: 11
Reposts: 11
Continued...
Graham’s Version
Taylor’s Version
Named TIME Magazines “2023 Person of the Year”, Taylor Swift consistently made headlines within pop culture. On October 27th, 2023, she released “1989 Taylor’s Version”, again taking social media by storm. As inspiration, I used her album cover to introduce students to the staff of the Graham Office. While this graphic was posted during the early life of their LinkedIn page, it was circulated through online career development forums.
Impressions: 894
Clicks: 35
Click to Impression Ratio: 3.91%
Reactions: 32
Graham’s Goal:
Create industry spotlights that will allow students to connect with alumni of similar majors.
Part of my Graham Peer Advisor duties was finding alumni to spotlight on the Graham Office LinkedIn page. In Canva, I made this template, as well as one similar for internship spotlights of students. To date, I have effectively contacted & created 9 alumni spotlights, as well as 10 internship spotlights.
Impressions: 3,307
Clicks: 93
Click to Impressions Ratio: 28.15%
Reactions: 68
Carrollton/Carroll County Tourism
Every September, Carrollton/Carroll County Tourism sponsors "Bands & BBQ" a two-day event located at Point Park, where the Kentucky & Ohio River meet. I have had the privilege to work with Tourism & their event by providing t-shirt designs.
Photography
While I am relatively new to photography, it is a medium that I am interested in expanding into. This photo of UK Football Player Dane Key (right) was taken with a camera. All other photos were taken with an iPhone.
